MOTIVATION AND DEVELOPMENT OF A MOTIVATION STRATEGY IN ORGANIZATIONS

Abstract

The term “motivation” is part of the life of every individual and part of the “life” of every organization. People describe it in different ways—as a need, a goal, a drive, a desire, and so on. There is no universal formula for motivation that can be applied across all organizations in order to motivate human resources. Nevertheless, organizations can develop a motivation strategy and apply both classical and contemporary methods and techniques to motivate their employees.

The present paper emphasizes the essence of the term “motivation” and the development of a motivation strategy aimed at encouraging employees in organizations to perform better and to utilize their full potential, creativity, competencies, and skills.