LEADERSHIP AS A MODEL FOR CORPORATE CULTURE
Keywords:
corporate culture, leadership, leader’s personal qualities, daily habits, empathy, vision, communication, leading by example, error management, empowerment, sustainability, valuesAbstract
Corporate culture, a collection of shared values and practices, is an important factor in the success of any organization, influencing employee engagement and productivity. The leader is the architect of this culture. It is formed not only by the declared, but also by the authentic personal qualities and consistent daily habits of the leader, which serve as a role model. Personal qualities, such as integrity, empathy, honesty, clear vision and adaptability, give the soul of culture, defining its core values. An effective and sustainable corporate culture is a direct result of the leader's conscious behavior modeling. The influence of a leader is his cultural heritage, guaranteeing long-term success in a dynamic environment.References
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