MOTIVATION AND DEVELOPMENT OF A MOTIVATION STRATEGY IN ORGANIZATIONS

Emilia Milanova

Abstract


The term “motivation” is part of the life of every individual and part of the “life” of every organization. People describe it in different ways—as a need, a goal, a drive, a desire, and so on. There is no universal formula for motivation that can be applied across all organizations in order to motivate human resources. Nevertheless, organizations can develop a motivation strategy and apply both classical and contemporary methods and techniques to motivate their employees.

The present paper emphasizes the essence of the term “motivation” and the development of a motivation strategy aimed at encouraging employees in organizations to perform better and to utilize their full potential, creativity, competencies, and skills.


Keywords


motivation, motivation strategy.

References


Angelov, A., Osnovi na menidzhmanta, Izdatelstno Trakiya-M, S., 1998

Ribarska, E., Vasilev, V., Upravlenie na choveshkite resursi v publichnata sfera, Blagoevgrad, 2009

https://nauka.bg/teoretichni-osnovi-motivaciyata-personala/


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