LEADERSHIP AS A MODEL FOR CORPORATE CULTURE

Nikolay Djenkov

Abstract


Corporate culture, a collection of shared values and practices, is an important factor in the success of any organization, influencing employee engagement and productivity. The leader is the architect of this culture. It is formed not only by the declared, but also by the authentic personal qualities and consistent daily habits of the leader, which serve as a role model. Personal qualities, such as integrity, empathy, honesty, clear vision and adaptability, give the soul of culture, defining its core values. An effective and sustainable corporate culture is a direct result of the leader's conscious behavior modeling. The influence of a leader is his cultural heritage, guaranteeing long-term success in a dynamic environment.

Keywords


corporate culture, leadership, leader’s personal qualities, daily habits, empathy, vision, communication, leading by example, error management, empowerment, sustainability, values

References


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Dzhandarmov, P. Analiz na navitsite na uspeshnite lideri: primeri ot istoriyata, XHHIII Mezhdunarodna nauchna konferentsiya za mladi ucheni 3 i 4 oktomvri 2024 g. gr. Blagoevgrad, Izdatelstvo / Publisher: AVANGARD PRIMA ISSN 2815-4118 (Print - pechatno izdanie), ISSN 2815-4126 - CD-ROM

Ivanov, S. Liderstvo i organizatsionno razvitie. Sv.Kliment Ohridski Pres Sofiya 1016

Petrova, R. Organizatsionna kultura. upravlenie na grupi i ekipi. Sp. „Upravlenie i praktika“, Tom X, https://www.researchgate.net/


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