HEALTH SERVICES MARKET
Keywords:
marketing, marketing strategy, health information, social mediaAbstract
Perhaps the biggest challenge in healthcare marketing is targeting. Channels like search engine advertising are relatively easy, as you can target patients seeking conditions and treatments. But outside of these channels, privacy rules often prohibit referral to medical conditions.References
Kesov, G. 2021. Quality management in healthcare. New Knowledge Journal of Science 10-3.
Krahtova-Nasteva, K. 2021. Modern Management in Healthcare System. XV. International Balkan and Near Eastern Congresses Series on Economics, Business and Management, May 29-30, 2021, ISBN: 978-619-203-308-8, 255-265.
Smilkova, D. 2021. Marketing in health services. New Knowledge Journal of Science 10-3.
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