MEDIA AND PUBLIC COMMUNICATIONS

Authors

  • Ivan Boyanov University of agribusiness and rural development, Plovdiv, Bulgaria

Keywords:

communication, media, information, information environment

Abstract

To this day, the media remains one of the most effective ways to communicate and present as much information as possible to a larger mass of people. Through the exchange of information in the form of written or oral messages, the connection and exchange of ideas takes place, which hides the essence of the communication process. Undoubtedly, the media, to one degree or another, have an impact on public opinion according to the views and goals of their owners, as well as according to the tastes and abilities of professional and creative teams.

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