THEORETICAL AND PRACTICAL ASPECTS OF STRATEGIC BANK MARKETING MANAGEMENT

Authors

  • Mariana Assenova-Velikova University of agribusiness and rural development

Abstract

This paper presents a summary of a monograph containing conclusions of conceptual character. The topic is very broad and discussed in terms of essence, elements and ways of emergence in the system of strategic marketing management with the goal to support trade banks in Bulgaria in the introduction of new marketing models and to improve some of the systems of marketing management.

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Issue

Vol. 3 No. 2 (2014): New knowledge Journal of Science

Section

Monographs' presentations

License

Creative Commons License

New knowledge Journal of science by Univesity of agribusiness and rural development is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at http://science.uard.bg/index.php/newknowledge/issue/archive.
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