MODERN MODELS FOR PROMOTING AND POSITIONING BULGARIAN ON A LARGER SCALE IN SUPPORT OF THE SUSTAINABLE DEVELOPMENT OF THE TERRITORIES
Keywords:
contemporary models, holidays, rites, generation, Bulgarian traditions, brand, European brand “Smart Rural Digital”Abstract
Holidays, rites and rituals express certain thoughts, feelings and moods of people
with the help of easily understandable and accessible to practice by every person symbolic objects,
actions, words. What is characteristic and typical here is that the emphasis is evenly and at the same
time very strongly on the emotional psychological impact and the formation of active force and
educational impact.People get involved quite naturally and spontaneously and moral and aesthetic
norms and rules are not perceived on the basis of their rational rethinking, but this is done mainly
through a mental path.In customs and rites, the mood of people is most directly manifested, which
is the impulsive-emotional state of the personality. Through customs, a person manifests a moral-
evaluative and aesthetic attitude towards reality.The preservation of Bulgarian traditions is an
important aspect of the cultural heritage of Bulgaria and is carried out through various activities and
practices, passed down from generation to generation. Traditions are the heart of every community.
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