ARTIFICIAL INTELLIGENCE AND THE DIGITAL TRANSFORMATION OF HIGHER EDUCATION: A PATHWAY TO SUSTAINABLE ACADEMIC INNOVATION

Abstract

Artificial Intelligence (AI) has become a transformative force in reshaping higher education, driving personalized learning, sustainable digital ecosystems, and value-oriented curricula. This paper explores the integration of AI within the digital transformation of European higher education, with a particular focus on sustainability, equity, and regional development. By analyzing adaptive systems, digital learning platforms, and the role of AI in ESG (Environmental, Social, and Governance) education, the study highlights opportunities for long-term innovation in teaching, institutional governance, and student empowerment. The paper contextualizes these findings within the INVEST University Alliance and its mission to support inclusive and smart regional growth.