CORPORATE SOCIAL RESPONSIBILITY IN BULGARIAN HIGHER EDUCATION

Abstract

This paper aims to explore the relationship between corporate social responsibility (CSR) and higher education. The research is based on the theoretical framework and real examples detected from the social media channels and universities’ websites. The positive relationship comes from the point in which universities realize that it is a competitive market in terms of creating an ongoing stream of satisfied alumni, attracting new students and addressing the concerns of business supporters. Thus, to survive the structures of higher education in Bulgaria need a competitive advantage, such as applying a new business model which incorporates CSR.