MARKETING CONCEPT - DEFINITION AND DEVELOPMENT

Krasimir Davchev

Abstract


The article deals with the connection between the historical development of the marketing concept and the impact this development has on the precise definition of the marketing concept. The author proposes his own version of the definition based on the current state of socio-economic reality.


Full Text:

PDF

References


Anastasova, L., Marketing na vzaimovrazkite: Kontseptualna osnova i praktika, izd. Ekspres, Gabrovo, 2008.

Andreychin, L. i kol., Balgarski talkoven rechnik, Nauka i izkustvo, S. 1999.

Damyanov, A. i kol. „Evolyutsiya na savremenniya marketing”, izd. AI Tsenov, Svishtov, 2003.

Kotlar, F., Marketing saveti ot A do Ya. 80 kontseptsii, koito vseki menidzhar tryabva da poznava. Izd. Klasika i stil, S., 2005.

Kotlar, F., Upravlenie na marketinga – struktura na upravlenieto na pazarnoto predlagane, S., Klasika i stil, 2002.

Kotlar, F., Dzhayn, D. K., Mesinsi, S., Evolyutsiyata na marketinga. Nov podhod kam pechalbata, rasta i obnovyavaneto. Izd. Klasika i stil, S., 2003.

Hadzhiev, B., Kurs po upravlenie na marketinga (statika i dinamika prez prizmata na kompleksen reinzhenering), UHT, P., 2012.

www.ama.org/resourses/Dictionary/

www.heidicohen.com/definitions+of+marketing/

www.oxforddictionaries.com


Refbacks

  • There are currently no refbacks.


New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria - contract № КП-06-НП1/5 of 17.12.2019 in the competition of Bulgarian scientific periodicals – 2019

New knowledge Journal of science is financed by the National Science Fund of the Republic of Bulgaria – contract № ДНП 05/52 от 22.12.2016 in the competition of Bulgarian scientific periodicals – 2016

The contents of this publication do not necessarily reflect the position or opinion of the National Science Fund of the Republic of Bulgaria. The opinions expressed are those of the author(s) only and should not be considered as representative of the National Science Fund’s official position.

https://www.fni.bg/

National Science Fund of Bulgaria