STRATEGIC DIMENSIONS OF BUSINESS ALLIANCES

Vanya Grigorova

Abstract


By perceiving alliances of business organizations as modern economic formations with their specificity, the present work reveals the manifestation of their intrinsic characteristic - the strategy. In this regard, their conceptual features are presented and strategic approaches and building procedures are proposed, applicable in the practice of business management. It reveals the components of strategic planning that are the key to creating and developing successful business alliances. The role of strategic dimension is emphasized as a necessary factor for unleashing the potential of business alliances.

Keywords


business alliance, strategic alliance, strategical planning

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