THE ECONOMIC INSTRUMENTARY OF THE "SOFT POWER" IN THE INTERNATIONAL ECONOMIC RELATIONS

Zlatka Kushelieva

Abstract


"Soft power" is a complex instrument of international politics. It is an organized set of interactions and relationships predetermined to a large extent by the psychological element. Its core qualities are attraction, persuasion and legitimacy. The "soft power" acts in international relations through a complex instrumentation consisting of actions in the military, political, economic, cultural, sports, ideological, religious spheres, but all its manifestations must be supported by the economic instrument. To this end, many countries have set up special bodies. It is expected that "soft power" will be a major instrument of international politics in the coming epoch.

Keywords


international policy, "soft power", attraction, persuasion, legitimacy

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References


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