DIGITAL LOCAL COMMUNITY - INNOVATION FOR VIBRANT RURAL AREAS. DIGITAL HUB AND MOBILE APPLICATION FOR PROMOTING RURAL TERRITORIES

Abstract

Digitalization in the 21st century has changed the lives of local communities, penetrating their daily lives and all sectors of development. However, digital tools and methods for promoting products have not yet effectively entered rural areas as carriers of new economic opportunities, improving the quality of life and promoting local resources. They are not yet used as a useful tool for promoting products, brands, activities, landmarks, etc. characteristic of local territories and communities. At the same time, the popularity of reviving traditional Bulgarian values, getting to know the rural lifestyle, daily life and culture, which are still preserved in an authentic form in Bulgarian villages, is growing.

Brand positioning on social networks gives another valuable advantage - connecting with the audience and building a community of loyal customers. To contribute to the immediate feeling of interaction with products, we can be inspired by the most frequently asked questions of consumers related to them.