WINE CULTURE AS A RESOURCE FOR SUSTAINABLE DEVELOPMENT OF TOURIST AREAS

Authors

  • Violetta Maximova
  • Alina Shpychka
  • Ganna Sarkisian
  • Olga Shepeleva

Keywords:

wine culture, wine tourism, sustainable development, cultural heritage, regional identity, viticulture, enogastronomy, wine routes, rural tourism, organic winemaking, tourism innovation, cultural landscapes, local communities, regional branding, experient

Abstract

Wine culture is an essential component of regional identity, cultural heritage, and socio-economic development. Formed over centuries under the influence of natural conditions, historical traditions, and intercultural exchanges, viticulture and winemaking have shaped unique landscapes, local customs, and gastronomic practices in many parts of the world. Today, wine culture functions not only as an agricultural and culinary phenomenon but also as a tool for sustainable development of tourist areas. It promotes regional branding, supports small and medium enterprises, stimulates rural economies, and preserves traditional knowledge. This study examines the cultural, historical, and environmental dimensions of wine heritage, its role in shaping wine tourism, and its contribution to sustainable development. Special attention is paid to wine routes, local communities’ involvement, international wine festivals, and innovative approaches such as organic viticulture, digitalization, and experiential tourism. Wine culture demonstrates significant potential for strengthening tourism attractiveness, enhancing global competitiveness, and fostering long-term sustainability in tourist destinations.

References

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Issue

Vol. 13 (2025): UARD Yearbook

Section

Articles