CAREER DEVELOPMENT, PROFESSIONAL GUIDANCE AND MOTIVATIONAL MODELS

Abstract

Strategic human resource management is a real driving force of organizational success. Investing in professional development, motivation and career counseling of employees not only increases their commitment and satisfaction, but also improves the efficiency, innovative potential and sustainability of the organization. Therefore, companies that realize and systematically apply the principles of modern human resource management create a solid foundation for long-term prosperity and competitive advantage in the market.