AUFGUS – THE MODERN TOUCH IN THE CLASSIC SPA

Aleksandar Davchev

Abstract


We live in a time where the restart of the economy is fighting military action and radical changes in attitude and attitude towards life. The Covid crisis has opened up many questions that have fundamentally changed our worldview. These changes have affected both our work and the time we rest and recover. New business challenges, a function of a number of factors, have quickly forced it to adapt, change or transform.

Spa tourism did not stay behind and the classic form of active vacation turned into a quest for a new and more complex experience. Such an element also carries the so-called „Aufguss” - a ritual that combines the healing properties of the sauna in a mystical spectacle that encompasses thought and senses.


Keywords


Spa tourism, business adaptation, Aufgus, ritual

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References


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