E-COMMERCE MARKETING OF AGRICULTURAL PRODUCTS IN BULGARIA
Abstract
The Internet economy has become a major theme of economic growth in the 21st century. The Internet and related technologies are leading the rapid development of economy and trade, surpassing traditional business activities and giving full play to their greatest advantages in daily life. The emergence of e-commerce has opened a new era, which “destroys” the traditional mode of operation and has a great impact on the production, operation, and marketing of enterprises. No enterprise or industry can ignore the changes brought by e-commerce.
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