МARKETING IN HEALTH SERVICES

Authors

  • Detelina Smilkova

Keywords:

marketing, health services, healthcare

Abstract

The dynamic evolution of life has inevitably affected health systems, generating significant changes and making healthcare marketing an indispensable element. An effective marketing approach includes identifying and in-depth research of patients' needs and offering new health services that have not been available so far.

References

Kesov, G. 2021. Risk management in health sector. New Knowledge Jounral of Science 10-2.

Dimitrov, I., Spasov, E. 2021. Public health management in the European union and Bulgaria. Health security challenges in the context of the COVID-19 crisis. Academic publishing house “Talent”, University of agribusiness and rural development, Plovdiv.

Krahtova-Nasteva, K. 2021. Modern Management in Healthcare System. XV. International Balkan and Near Eastern Congresses Series on Economics, Business and Management, May 29-30, 2021, ISBN: 978-619-203-308-8, 255-265.

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Issue

Vol. 10 No. 3 (2021): New knowledge Journal of science

Section

Articles

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