INNOVATIVE POTENTIAL OF THE MICRO ENTERPRISES FROM THE TERRITORY OF THE SAMOKOV LAG

Abstract

The present study is presented in several parts, which give the users of the development to get acquainted with what is innovation, gives ideas for the development of such, and presents the opinion of representatives of the owners of micro-enterprises on the territory of LAG "Samokov". on attitudes, opportunities and the desire and potential for innovation. In this regard, and given the future financial opportunities for financing innovative ideas for small businesses and in particular micro-enterprises, as from the operational programs in the period 2021-2027, national programs and strategies. The present study aims to present opportunities and ideas for the introduction of innovations to help the owners of micro-enterprises on the territory of the LAG "Samokov" to take steps towards the introduction of such. The lack of sufficient and systematic information regarding the potential of micro-enterprises to implement innovations, as well as the fact that in most cases innovation requires the investment of additional resources and financial and human hinders the achievement of successful innovation initiatives. Owners of small businesses, no matter in which sector they have focused their development interests, are placed in a situation of survival and preservation of their existing business and rarely take steps towards diversification.