MARKETING CONCEPT - DEFINITION AND DEVELOPMENT

Authors

  • Krasimir Davchev University of agribusiness and rural development

Abstract

The article deals with the connection between the historical development of the marketing concept and the impact this development has on the precise definition of the marketing concept. The author proposes his own version of the definition based on the current state of socio-economic reality.

References

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www.ama.org/resourses/Dictionary/

www.heidicohen.com/definitions+of+marketing/

www.oxforddictionaries.com

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Issue

Vol. 3 No. 4 (2014): New knowledge Journal of Science

Section

Economics and management

License

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