WHAT IS BENCHMARKING AND WHAT IS ITS PLACE IN THE HEALTHCARE?
Keywords:
benchmarking, healthcare, marketingAbstract
The article presents benchmarking and analyzes its role in the healthcare marketplace by responding to some key questions: What are the benefits of benchmarking? What are the main types of benchmarking applicable in healthcare? What are the stages, phases and steps of the benchmarking process that the head of the health organization needs to know and use? In what areas can benchmarking be applied? The main conclusions highlight the reasons for the misunderstanding and the ineffective implementation of benchmarking in the healthcare system in Bulgaria.
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