MODEL FOR ENTREPRENEURSHIP OF SMALL AND MEDIUM ENTERPRISES IN THE AGRICULTURAL SECTOR

Natalia Stoyanova

Authors

Natalia Stoyanova University of agribusiness and rural development

Keywords:

entrepreneurship, small and medium enterprises, agricultural sector

Abstract

The goal of the author for the creation of the Entrepreneurship Model is to present it as an instrument for increasing the competitiveness of small and medium enterprises in the agrarian sector. The strengths and weaknesses of the company must be matched with the opportunities and threats that arise from the external environment so that it can realize and strengthen its competitive advantages and avoid threats. Firm strengths should focus on exploiting the potential of the environment.

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