PREREQUISITES FOR DEVELOPMENT OF SPA TOURISM IN BULGARIA
Abstract
The demand for spa tourism in Bulgaria has increased 3 times in the last five years. Worldwide demand for spa for travel increased 2 times since 2004. Indications show that spa tourism is developing in a positive direction, both in Bulgaria and abroad. In Bulgaria there are 25 spa destinations where there are hydromineral fields and complexes for accommodation and rest. The paper provides key conclusions in relation to the development of spa tourism in Bulgaria and recommendations for improvements in marketing and advertising and combination with other types of tourism.
Key words: tourism, spa, wellness
References
Ganeva, V., Norieva, V.,Dimitrov, Y., Vasileva, P., Berberova, R. 2013. Analiz na anketno prouchvane za SPA turizma v Balgariya. Ekologizatsiya 2013, Nov balgarski universitet – Sofiya.
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www.visitbulgaria.net/.
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