APPLICATION OF GEOGRAPHIC INFORMATION SYSTEMS IN RETAIL TRADE
Keywords:
geographic information systems, retail trade, spatial analysis, business process optimization, logistics management, location selection, consumer behavior analysis, marketing strategies, competitiveness, sustainable developmentAbstract
The article is devoted to the study of the application of geographic information systems (GIS) in the retail industry, emphasizing their importance for improving the efficiency of business processes and adapting to the digital economy. GIS is a powerful tool that allows to analyze spatial data, visualize information and make informed decisions based on an integrated approach to data processing. The article discusses key opportunities for using GIS, such as optimizing the selection of retail outlet locations, improving logistics, predicting consumer behavior and improving the accuracy of marketing strategies.
Particular attention is paid to real-life examples of successful GIS use in large retailers who are effectively using these technologies to expand their network, optimize delivery, and adapt marketing to consumer preferences. The paper also analyzes the impact of GIS application on reducing operating costs and increasing companies' profitability.
In addition, the environmental aspects of GIS implementation in retailing are discussed, including the possibility of reducing the carbon footprint by optimizing logistics and delivery routes. The article emphasizes that in the context of digital transformation and increasing competition, the use of GIS is becoming an integral part of the strategy of successful retail companies.
The purpose of the study is to identify the significance of GIS application for improving business processes, competitiveness and sustainable development of retail companies in the context of global challenges and changes in consumer preferences.
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