MYTHOLOGY AS A RESOURCE FOR CULTURAL TOURISM

Authors

  • Angelina Titeryakova

Keywords:

cultural tourism, mythology, pop-culture

Abstract

An examination of mythology's role as a fundamental asset in cultural tourism, looking to modern day mythology and its potential as a resource for the cultural tourism sector. Employing a quantitative methodology, this study assesses the level of interest among potential customers regarding pop-culture mythology and its relevance to cultural tourism.

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