ADVERTISING AND BUSINESS COMMUNICATIONS

Abstract

Advertising is a communicative act that aims to convey a certain message to the target audience in order to attract their attention and persuade them to take a certain action. Advertising as a communicative act is a means of presenting products and services. It uses various communication tools and techniques to convey a message to the target audience and attract their attention. The effectiveness of advertising is achieved through targeted communication and compliance with the preferences and needs of the audience. Advertising as a communicative act provides an opportunity to present products and services to the market. It aims to reach consumers and convince them to buy or use the products or services offered.