ADVERTISING AS A COMMUNICATIVE ACT

Authors

  • Zhivka Ilieva

Keywords:

advertising, business, communications

Abstract

Advertising is becoming a part of everyone's everyday life. Its role in cultural, social and economic life is growing. People already have an idea about the nature of advertising, and this makes us wonder whether it is a science or an art. The question is subject to discussion, but today is a time when in individual cases it comes close to science. The process of studying advertising should begin with the presentation of the definitions of its essence, functions, types, participants in advertising communication, the market.

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Issue

Vol. 13 No. 2 (2024): New knowledge Journal of science

Section

Students works

License

Creative Commons License

New knowledge Journal of science by Univesity of agribusiness and rural development is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at http://science.uard.bg/index.php/newknowledge/issue/archive.
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